Freelance Graphic & Digital Designer
Hey, I’m John — a freelance designer with 20 years of experience in branding, graphic design, web design and experiential design.
I create distinctive visual identities and digital experiences that look great and work hard, bringing a mix of creative thinking, strategic insight and agency experience to everything I do.
Based in North Berwick, Scotland, I work locally and worldwide.
Got something in mind? Let’s talk.
hello@johnharfield.com
Some brands I’ve worked with
Web design
Bakkafrost
A fresh digital home for Bakkafrost, showcasing one of the world’s leading salmon producers.
A fresh digital home for Bakkafrost, showcasing one of the world’s leading salmon producers.
Checksy
Making career development more accessible through friendly, intuitive digital design.
Making career development more accessible through friendly, intuitive digital design.
Nando’s
Bringing bold personality and unmistakable flavour to life across its digital presence.
Bringing bold personality and unmistakable flavour to life across its digital presence.
Irn-Bru
Capturing the bold personality and unmistakable spirit of Scotland’s favourite fizzy drink.
Capturing the bold personality and unmistakable spirit of Scotland’s favourite fizzy drink.
The Famous Grouse
Bringing the character and heritage of The Famous Grouse to life through engaging digital design.
Bringing the character and heritage of The Famous Grouse to life through engaging digital design.
Visit Glasgow
Showcasing Glasgow’s vibrant culture, events and attractions to visitors from around the world.
Showcasing Glasgow’s vibrant culture, events and attractions to visitors from around the world.
Branding
Change Centre
Creating a distinctive visual identity for a community initiative supporting positive change and tackling homelessness.
Creating a distinctive visual identity for a community initiative supporting positive change and tackling homelessness.
It Makes Sense
Bringing clarity and confidence to a data-driven marketing agency through thoughtful design and a considered digital presence.
Bringing clarity and confidence to a data-driven marketing agency through thoughtful design and a considered digital presence.
NTTP
Shaping a clear and compassionate brand to support a national movement towards trauma-informed care and understanding.
Shaping a clear and compassionate brand to support a national movement towards trauma-informed care and understanding.
Surfers Against Sewage
Turning the tide on ocean pollution through a powerful campaign encouraging people to take action against sewage in our seas.
Turning the tide on ocean pollution through a powerful campaign encouraging people to take action against sewage in our seas.
KubeCraft
Building a bold visual identity for a DevOps community helping aspiring engineers develop their skills and accelerate their careers.
Building a bold visual identity for a DevOps community helping aspiring engineers develop their skills and accelerate their careers.
Lyndsay Fraser Architect
Creating a refined and distinctive digital presence that captures the personality, expertise and approach of the practice.
Creating a refined and distinctive digital presence that captures the personality, expertise and approach of the practice.
Brochures
80TWENTY
Bringing the Three Circles framework to life through clear, engaging brochure design that makes complex ideas easy to understand.
Bringing the Three Circles framework to life through clear, engaging brochure design that makes complex ideas easy to understand.
Chemist4U
Creating an informative, accessible brochure to help patients understand Mounjaro and its role in weight management.
Creating an informative, accessible brochure to help patients understand Mounjaro and its role in weight management.
WildHut
Capturing the warmth, craftsmanship and restorative power of outdoor sauna experiences through considered design.
Capturing the warmth, craftsmanship and restorative power of outdoor sauna experiences through considered design.
Brand Guidelines
RadWax
Defining a bold, surf-inspired creative direction rooted in sustainability, ocean culture and a lighter footprint on the planet.
Defining a bold, surf-inspired creative direction rooted in sustainability, ocean culture and a lighter footprint on the planet.
Decima
Creating a distinctive design language that brings Decima’s personality, purpose and values to life across every touchpoint.
Creating a distinctive design language that brings Decima’s personality, purpose and values to life across every touchpoint.
Environmental Branding
Thompson Gray
Transforming five Thomson Gray offices through considered environmental design that brings the company’s personality and values into the workplace.
Transforming five Thomson Gray offices through considered environmental design that brings the company’s personality and values into the workplace.
The Edinburgh Festival
Celebrating 70 years of the Edinburgh Festival Fringe with a distinctive identity brought to life across a range of touchpoints, including a double-decker bus.
Celebrating 70 years of the Edinburgh Festival Fringe with a distinctive identity brought to life across a range of touchpoints, including a double-decker bus.
Havas Lynx
Designing impactful exhibition boards for Havas Lynx, translating complex healthcare information into clear, engaging visual communications.
Designing impactful exhibition boards for Havas Lynx, translating complex healthcare information into clear, engaging visual communications.