Making sense of it all
I rebranded IMS – It Makes Sense, a London-based technology company, with the aim of creating a more modern, distinctive, and cohesive brand identity. The rebrand focused on refreshing the company’s visual presence while maintaining the core values and recognition of the existing brand. I developed a contemporary identity that better reflects IMS’s position within the technology sector, creating a stronger and more professional brand that can connect with both existing and future customers.
The discovery phase
I also conducted an online workshop with the IMS team to understand their vision, values, audience, and goals for the rebrand, using these insights to help shape the new brand identity.
Brand Guidelines
I developed the comprehensive IMS brand guidelines, establishing a clear and consistent visual identity across the brand, including its logo, colour palette, typography, merchandise, and photography direction.
Digital upgrade
I designed the new IMS website in Figma, creating a clear and engaging digital experience that aligned with the rebranded identity. I worked closely with their developer throughout the build to ensure the final website was implemented accurately and looked and functioned as intended when it went live.
Merch
I applied the new brand identity across a range of merchandise, including caps, tote bags, water bottles, and other branded items, creating a consistent and recognisable look across both digital and physical touchpoints.
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